1. BACKGROUND

Tama Tuvalu PTY is a soon-to-be-established private liability company created to develop, manufacture, and market premium made in Tuvalu skincare and haircare products under the Fenua Ola brand. The company is purpose-driven and committed to sustainability, community empowerment, and climate resilience.

This cosmetic skincare initiative is the first new industry in Tuvalu in at least the last 30 years.

The Fenua Ola brand was launched on 02 October 2025 in Funafuti, introducing five skincare products formulated to international standards. The brand targets ecoconscious consumers in international markets—beginning with New Zealand and Australia—while maintaining a strong and meaningful presence in Tuvalu.

The immediate priorities for Tama Tuvalu PTY include:

• Market Development – with a strong focus on market entry and sales in New Zealand and Australia.

• Internal Systems Development – establishing efficient and effective company operational systems.

• Brand Development – expanding the Fenua Ola product range and strengthening brand identity for long-term growth and profitability.

• Value Chain Development – building inclusive upstream and downstream value chains in Tuvalu to ensure community participation and shared benefits.

Tama Tuvalu PTY will be governed by a Board of Directors. The Chief Executive Officer (CEO) will lead the company’s operations, strategic direction, and growth.

2. PURPOSE OF THE CEO POSITION

The CEO will provide visionary leadership and strategic direction for Tama Tuvalu PTY, ensuring operational excellence, financial sustainability, and alignment with the company’s mission and values. The CEO will be responsible for overall company performance, market expansion, brand equity, and compliance with governance and regulatory standards.

3. KEY RESPONSIBILITIES

The CEO will be responsible for the following core functions:

• Operations Management.

• Oversee day-to-day operations of the company.

• Coordinate and supervise teams to ensure responsibilities are fulfilled effectively.

• Establish a culture of accountability, innovation, and continuous improvement.

Strategic Development

• Lead the development and implementation of the company’s strategic plan.

• Drive long-term growth strategies for the Fenua Ola brand.

Marketing and Market Expansion

• Lead and accelerate market development across domestic and export markets.

• Develop and implement marketing and sales strategies for entry into Australia and New Zealand.

• Ensure export readiness, including compliance, logistics, and documentation.

• Build distribution strategies and strategic partnerships.

• Pilot and scale digital channels for sales, payments, and customer engagement.

Establishing Company Systems

• Develop and implement internal systems, policies, and procedures to ensure efficient and effective operations.

• Lead the strengthening of financial management, HR systems, procurement processes, and reporting mechanisms.

Brand Development

• Lead the strategic expansion of the Fenua Ola product range.

• Strengthen brand identity, storytelling, and market positioning.

• Ensure product quality, innovation, and alignment with sustainability values.

Ecosystem and Value Chain Development

• Strengthen upstream supply chains for Tuvaluan extra virgin coconut oil, fetau oil, and other raw materials.

• Support the development of downstream complementary services such as spa treatments and wellness offerings.

• Promote inclusive value chains that benefit local communities and producers.

Stakeholder Engagement

• Liaise with shareholders, government agencies, community groups, and private sector partners.

• Build partnerships that enhance sustainability, community wealth creation, and market visibility.

• Represent the company in national, regional, and international forums as required.

4.QUALIFICATIONS AND EXPERIENCE

Education

• Preferably a Bachelor’s degree in Science, Business, Economics, or a related field.

Skills and Attributes

• Strong leadership, strategic thinking, and problem solving abilities.

• High level of initiative, drive, and integrity.

• Excellent communication, negotiation, and stakeholder management skills.

• Ability to work independently and collaboratively in a multicultural environment.

• Commitment to sustainability, community empowerment, and innovation.

Experience

• Proven experience in a management or leadership role.

• Demonstrated success in marketing, sales, or business development.

• Experience in product development, export markets, or FMCG (fast moving consumer goods) is an advantage.

• Experience working in Pacific small island contexts is desirable.

5. REPORTING AND SUPERVISION

The CEO will report directly to the Board of Directors of Tama Tuvalu PTY.

6. CONTRACT DETAILS

Duration: Initial two year contract, with a performance review and potential renewal.

Employment: Under the Department of Agriculture, funded through the Coconut Rehabilitation Programme.

Location: Funafuti, Tuvalu, with potential travel to New Zealand, Australia, and other markets.

7. REMUNERATION

Salary: AUD 2,500 per month (subject to tax and TNPF deductions).

Housing Allowance: AUD 500 per month.

Performance Bonus: Hefty bonus (free of taxes and TNPF) based on achievement of targets at the end of the calendar year.

8. PERFORMANCE EVALUATION

Performance will be assessed annually based on:

• Achievement of sales, revenue, and profitability targets.Successful market entry and brand development milestones.

• Operational efficiency and quality of internal systems.

• Strength and effectiveness of stakeholder engagement and partnerships.

• Contribution to community empowerment and value chain development.

9. APPLICATION PROCESS

Interested candidates should submit:

• A detailed Curriculum Vitae (CV).

• A cover letter outlining relevant experience, motivation, and alignment with the immediate priorities of Tama Tuvalu PTY.

Deadline for applications: Applications will be accepted until a suitable candidate is identified.

Proposed interview period: Second week of February 2026.

Submit applications to: Tuvalu.agriculture@gmail.com